What do I need to do to participate in the Tesco Price Promise in-store?
Simply go into any Tesco Extra, Superstore or Metro store (or their attached Petrol Filling Station) and purchase at least 10 Different Items, one of which must be a Comparable Grocery Product (see Definitions below).
As soon as you complete your purchase, an immediate price comparison will be processed at the checkout and a Tesco Price Promise receipt will be printed showing your result.
In the unlikely event your comparable grocery shopping was cheaper at one of Asda, Sainsbury’s or Morrisons, you will receive a Tesco Price Promise voucher for the difference against the cheapest competitor on the receipt
(up to a maximum of £10). If your comparable grocery shopping was cheaper at Tesco, your Tesco Price Promise receipt will tell you by how much (again against the cheapest competitor). It will also tell you if it was the same.
You can see a breakdown of your Tesco Price Promise results for up to 28 days from the receipt issue date by visiting tesco.com/pricepromise.
Simply enter your receipt details and follow the instructions on screen. This will show you the price comparison on all Comparable Grocery Products.
It will also show you where there was a product that was not comparable with a competitor (marked “N/A” – see FAQs for reasons why a product may not be comparable).
What do I need to do to participate in the Tesco Price Promise online?
Simply visit tesco.com/groceries and purchase at least 10 Different Items, one of which must be a Comparable Grocery Product.
Within 24 hours of receiving your order, you will receive a Tesco Price Promise email confirming the result of the Tesco Price Promise.
In the unlikely event your comparable grocery shopping was cheaper at one of Asda, Sainsbury’s or Morrisons, you will receive a voucher for the difference against the cheapest competitor (up to a maximum of £10) with this email.
If your comparable grocery shopping was cheaper at Tesco, the email will tell you by how much (again against the cheapest competitor). It will also tell you if it was the same.
Once you have received your Tesco Price Promise email results you can see a breakdown of your results, for up to 28 days, by following the link in your results email or by entering your order details online at tesco.com/pricepromise.
This will show you the price comparison on all Comparable Grocery Products. It will also show you where there was a product that was not comparable with a competitor (marked “N/A” – see FAQs for reasons why a product may not be comparable).
What do I do if I have received a Tesco Price Promise voucher?
Your Tesco Price Promise voucher can be redeemed against your shopping in England, Scotland, Wales and Northern Ireland in Extra, Superstore, Metro and Express stores (or their attached Petrol Filling stations, but not against fuel purchases), Homeplus stores or online at tesco.com/groceries. It doesn’t matter where you did your original shop.
To use your Tesco Price Promise voucher in-store, simply present your voucher at the checkout. If you have received a voucher via email, you must print it out to use it in-store.
To use your Tesco Price Promise voucher online, simply enter the voucher code at tesco.com/groceries before you complete your purchase.
You have 28 days to use the voucher from the day after it is issued; the validity period is printed on the voucher.
There are a few other restrictions you should be aware of when using your Tesco Price Promise vouchers:
Vouchers can only be used once and can only be redeemed against a total spend of greater than or equal to the value of the voucher. For example, a £1 voucher is fine to use on a £10 shop. However you cannot use a £10 voucher on a £1 shop.
There are some products that you cannot use your Tesco Price Promise voucher on. These are fuel, lottery, tobacco or tobacco-related products, infant formula, café, pharmacy, gift cards, saving stamps, E-top-ups, stamps, opticians, travel money, Tesco Bank, Tesco Direct, Tesco Wine by the Case, Tesco Clothing (including F&F), and Tesco Phone Shop.
We cannot accept any copied, damaged or defaced Tesco Price Promise vouchers. The vouchers are also not for resale, publication or transfer and remain the property of Tesco Stores Ltd.
How does Tesco compare prices against competitors?
We collect price data from our competitors using an independent external agency
Daily web scans of the Asda and Sainsbury’s grocery shopping web sites; and
Twice-weekly in-store price-checks in 3 Morrisons stores.
If for any reason we cannot update Asda, Sainsbury’s or Morrisons prices, we will
continue to make comparisons against the latest price data we have. If after a week
we still cannot update the prices of a competitor, price comparisons against that
competitor unfortunately will be unavailable until the price data is available again.
It is possible that our competitors’ prices may not be consistent. To address this, we check online prices for Asda and Sainsbury’s daily from 6 different UK locations. Where prices are found to be different, we use the most commonly occurring price. In the very unlikely event that all the available online prices are different, we use the prices from the location with the greatest range of products. We check Morrisons prices at three stores, twice weekly. Where prices are found to be different, we use the most commonly occurring price. In the event that all the available prices for Morrisons are different, no fair price can be used for a Tesco Price Promise comparison, and therefore the product will be marked N/A.
Any difference between the price of your comparable grocery shopping at Tesco and a competitor is calculated based on the total price difference of all Comparable Grocery Products in your shop.
Alcohol prices and promotions in Scotland are specifically matched against Asda, Sainsbury’s and Morrisons’ Scottish prices.
What are the restrictions?
It is important to us to ensure that the price comparisons we make are fair. As a result, price comparisons on Tesco Price Promise are based on what the customer actually buys at Tesco on the date of purchase or delivery. This includes price cuts and most promotions. For example:
Half price and buy-one-get-one-free promotions and multiple offers on the same range (e.g. “buy 2 for £3 or buy 5 for £6”) whether at Tesco or at a competitor are included as they allow fair comparisons to be made.
However, some promotions are excluded because they do not allow fair comparisons
to be made. For example:
Linksave (e.g. meal deals or “buy cheese and get the crackers free”), category-wide (e.g. “buy 6 bottles of wine and get 5% off”) are excluded because they do not allow fair comparisons to be made irrespective of which retailer is running the promotion.
Only qualifying purchases in Tesco Extra, Superstore and Metro stores (and their attached Petrol Filling Stations) and online at tesco.com/groceries will be eligible for a Tesco Price Promise comparison. Purchases in Express or Homeplus stores are not included in Tesco Price Promise. These stores are excluded because they do not allow fair comparisons to be made.
To ensure that all comparisons are fair, we have had to exclude purchases made online at Tesco Direct, Tesco Wine by the Case, Tesco Clothing (including F&F), Tesco Bank and Tesco Phone Shop. For the same reason, Excluded Products (see Definitions below) are not compared in the Tesco Price Promise.
We operate a Fair Use policy for Tesco Price Promise. The Fair Use policy is implemented to ensure that all customers can continue to use the Tesco Price Promise. The Fair Use policy is set out below.
The maximum Tesco Price Promise voucher that can be issued is £10.
Up to £100 in Tesco Price Promise vouchers can be used by one household in any calendar month. We reserve the right to refuse to accept any Tesco Price Promise vouchers that would exceed this maximum.
Up to 10 comparisons will be made on a specific Comparable Grocery Product. If more than 10 of the same item are purchased in one transaction, we reserve the right to make comparisons in relation to the first 10 items only.
Returns can still be made in accordance with our Returns Policy (see Definitions below). However, we reserve the right to take into account any Tesco Price Promise benefit when offering the refund. This does not affect your statutory rights.
Where we suspect that any false or fraudulent claims have been made or someone is abusing the spirit of the Tesco Price Promise and/or breaching the Fair Use policy, we reserve the right to refuse to allow a Tesco Price Promise voucher to be issued or redeemed.
Tesco employees are allowed to use Tesco Price Promise and the comparison will be made before the Privilege card discount is applied.
We reserve the right to amend or withdraw the Tesco Price Promise at any time without notice. For example, we may seek to amend the Tesco Price Promise to ensure consistency across all jurisdictions.
Comparable Grocery Product: An identical branded grocery product or a similar own-label equivalent grocery product. For similar own-label equivalent grocery products to be included they must meet the same needs or be intended for the same purposes. For example:
We identify the key characteristics of products including flavour, whether it is organic, Fairtrade, low fat, or eco-friendly. We ensure that matches are only made where there is no artificial advantage to any retailer.
We do not compare products where there is a greater than 10% difference in size, weight or volume. Where the difference in size, weight of volume is less than 10% we will make a straight comparison so as not to favour one retailer over another.
We do not compare products offered as variable weighted packs with goods offered in a fixed pack size and vice versa.
Different Items: Items with different product codes, i.e. products that are not identical in size, weight, volume and flavour. For example, two cereal packets of the same size, weight and flavour will not be Different Items, however two cereal packets of the same size and weight, but a different flavour will be Different Items. The following are also not considered as Different Items for the purpose of Tesco Price Promise:
any bags for which we charge a fee;
any online delivery charges;
any item for which there is no charge; and
Excluded Products: The following products and services are not compared in the Tesco Price Promise:
electrical items including electrical health and beauty e.g. hair straighteners, electric toothbrushes, hair dryers,
garden e.g. BBQ and garden furniture,
plants and flowers
home & furniture e.g. bedding, cushions, lighting, sofas and armchairs,
entertainment e.g. CDs, DVDs, Blu-rays, computer games, books,
DIY & car e.g. car maintenance, painting and decorating, hand tools,
sports & leisure e.g. cycling, camping, luggage,
toys including indoor and outdoor,
baby & toddler accessories, e.g. car seats and baby safety,
gifts & jewellery,
clothing including socks and hosiery,
home ware e.g. cooking and dining, water filters, candles, glassware, food storage
stationery including party accessories, ink cartridges and greetings cards,
reusable shopping bags,
lightbulbs, plugs and household electrical accessories e.g. adapters, extension
items from the kiosk including newspapers, magazines, stamps, tobacco and cigarettes,
Tesco telecom, mobile phones and e top up cards,
items from the Pharmacy (including non-medicine items such as diabetes and blood
pressure kits, travel plugs, travel irons, reading glasses and sunglasses),
photo-processing and associated services e.g. photo calendars,
in-store concessions e.g. Costa Coffee, Nando’s,
online delivery charges, and
products purchased online at Tesco Direct, Tesco Wine by the Case, Tesco Clothing (including F&F), Tesco Bank, Tesco Phone Shop and Tesco Travel Store.